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In 2008 you shouldn't settle for anything less...
Discover This Man's Method For Not Only Surviving, But THRIVING In Today's Soft Real Estate Market
You'll Laugh All The Way To The Bank When You Uncover The Most Comprehensive System For Selling Houses And Creating Cash Flow
From the desk of...
W. Roger Salam
Tampa, FL
Wednesday, 3:03 p.m.
Dear Friend,
If you're like most real estate investors...
...struggling to sell your houses...
...probably wondering how much longer you can really hold on...
...and questioning if real estate is all that it's cracked up to be, then you'll want to pay close attention to what I have to say.
It's no secret. The market has turned south. I don't care where you call home - Florida, Ohio, California, Wyoming, wherever -- you're more than likely feeling the effects of the housing market grinding to a screeching halt!
If you're looking for a way to not only survive in todays snail's pace market, but flourish, then you MUST read this letter word-for-word because it just might save you!
Here's why...
It's next to impossible to sell a house...especially when you're still doing what you did a few months ago.
Long gone are the days of sticking a FSBO (For Sale by Owner) sign in the yard, listing it on your website and sending out an email blast to sell houses.
I struggled just like any other investor, but after more than my share of trial and error, I've unlocked the door to...
...Selling houses...FA$T!
See, a lot of gurus never really get into teaching us how to sell houses. They focus on the "umpteen ways" you can find hellacious deals but not how to unload them.
The explosive "yester-years" of real estate transformed any Joe Shmoe real estate investor into looking like the next Donald Trump.
Getting motivated sellers is easy...in fact I see a lot of people becoming gurus, teaching others how to get their phone to ring with motivated sellers.
That's great but...
Nothing Happens Until Somebody Sells Something!!!!
When I worked with Tony Robbins (an incredible mentor and a truly genuine person) I learned more than I ever could have ever imagined.
One of the biggest things I discovered is that There's NO BUSINESS unless there's a sale!
It drove me and led to my great success at Tony's #1 Sales Trainer.
But, I always had my eye on real estate and when I left to venture out into real estate in 1999, I kept in mind what I stumbled upon.
In fact, I almost got out of this business because I was so scared to do my first deal, but I just kept repeating it to myself every morning, Nothing happens until I sell something!
Now, I laugh because my partner and I have purchased and sold over 700 houses.
I've even been coaching a number of successful coaching students...who are bringing in huge checks each and every month!
Teaching them has really helped me over the years to realize what I call my 3 AHAs. I share with all my new students and I'll share them with you...
AHA #1 - Key To Success
If you've failed in real estate, you've failed in MARKETING, not Real Estate.
Real Estate has been proven to be a winner for centuries and has created more millionaires than any other vehicle. It's too late for you and me to say that Real Estate doesn't work.
Effective marketing is the name of the game when it comes to your Real Estate business success. As a small business entrepreneur, you don't have the budget to hire the big (or small) Madison Ave firms to do your marketing. So, learn all you can about marketing as it is the key that will unlock the door to your success.
AHA #2 - Key To Survival
The one word answer is CA$H FLOW!
As the saying goes, cash is king. You can't eat equity for dinner and can't use equity to pay bills. This is the underlying reason why so many investors cannot survive and go back to their regular job to pay bills. Cash flow management is not easy.
How many ways can you generate cash in your business?
When things are tough and market has shifted, do you know where to go to create new profit centers?
Pay attention to your cash flow as it is the key that will unlock the door to your survival. This is why it's so crucial to sell houses FA$T, especially if you are just starting.
AHA #3 - Key To Wealth
Here is the answer in one word - APPRECIATION.
You'll make money through buying and selling Real Estate, but you'll never become wealthy.
There's an old saying in real estate...
Don't wait to buy real estate,
buy real estate and wait!
One of the main reasons we got into Real Estate is to create passive residual income, where we do the work once and get paid over and over for as long as we own it. Residual income comes from buying and holding while someone else pays off your mortgage and eventually you have a free & clear property.
You'll get a nice income from buying and holding and have a very comfortable living, but your real wealth is going to come from the appreciation that happens while youre holding.
If you ask me,
I truly regret selling every house I've sold...but I sold them because I needed the cash.
And how can you get appreciation? You get it through the strategy of Buy & Hold.
The EASY DAYS Of Real Estate Are Over!
These three AHAs took me years of learning in the real world. And if you keep these in mind when you're out there - you'll have an advantage over 75% of investors.
Now, with a better understanding of general real estate, lets get back to the issue on your mind...selling houses.
Life was great for a long while. I could barely buy a house before I got harassed with multiple offers from desperate buyers.
But then things started to change...slowly and almost unnoticed.
Before I knew it, I was sucking wind...hard!
 Just flip on the news...or pick up a newspaper. Almost every day youll hear the same thing, Foreclosures are at ALL time highs and there are more houses sitting on the market than ever before.
There's really a stockpile of homes that are just sitting...waiting to be bought.
And more and more are added each day!
Some "analysts" say that the housing market will be down for many, many years. Some of these so-called experts say two...and...others say 10 years!
Whatever the number, if you truly understand that real estate can make you a lot...and I mean a lot of money... then you can't just sit back and complain.
IT WILL BE NECESSARY TO CHANGE!
I faced these same challenges and went on a quest to look for a way to sell houses QUICK!
I sought out teachers and so-called gurus to figure out how to unload my houses. NO one had a clear cut strategy, system or plan to make it happen.
I was dumbfounded...I just couldnt believe it.
People Are Failing Miserably...
...because you've actually got to have a sound strategy, not only for finding houses, but for selling them as well.
No one had one!
Over the last two years, I compiled everything that I learned...tested...even guessed at...about selling houses into a game plan that I use every day to help me sell my houses.
Really, it's just 7 simple rules that I live by. I call them Roger's Rules and it's an entirely different point of view for selling houses especially in a tough market!
Roger's Rule #1:
We Don't Sell Houses, We Sort Buyers |
This is probably the biggest fundamental difference between traditional (Realtors) approach to selling houses and my way of moving properties. We don't sell houses, we match the best buyer with the right house.
I believe that every house is a dream house for someone. There are some 300+ million people and more coming to this country every day by boats, ships, trains, planes and automobiles. Our focus is primarily on finding buyers and making it easy for them to buy the house.
Roger's Rule #2:
Houses Must Sell Themselves |
Since Roger's first rule is "we don't sell houses," then the house must sell itself. No amount of marketing can sell a bad product. The property must be in tip top condition inside and out to sell it fast. Get a home inspection done to find out what's not up to par and fix it. It's like giving the house a clean bill of health.
People are going to find it and demand it if you want to maximize and get the most dollars possible for your house.
Roger's Rule #3:
We Buy Houses But We Sell Homes |
If you'd like to sell any house fast, you only have one task and only one task - get the buyer to fall in love with the home.
It's not enough to get the house painted and put new carpet and fix what's wrong - it's to be expected. In order to make someone fall in love, you must elicit people's emotion.
How? Through selective staging!
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